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Artist Education

This is not about how well the Artist plays their instrument but how well the Artist will succeed in the music business. Talent and luck are both needed but neither make money. Smart Artists who recognize that a plan is needed are much more likely to succeed.

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Artist Development

Content, copyrights, image, management, funding, agreements, rights, trademarks, and preparing for Product Development.

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Product Development

Performing, recording, licensing, merchandising, publishing, making money.

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Primary Purpose

The primary purpose and focus of Undercurrents is to expose and promote the muses… especially in music.   We do this through education: for artists, music fansand music business professionals. The company offers networking opportunities while providing educational sessions and materials to musicians and entertainers who are hoping to increase the scope of their art.  Undercurrents is poised to become a global integrated entertainment experience by combining live interaction with web based education, networking, direct marketing and community building.  Our business model is fully aligned and synchronized with the interests of the developing musical artist whether songwriter or musician or both.

Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.

Next Steps...

Get Registered. Set a course of action. Start planning. Follow-Thru. Go!

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