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Artist Education

This is not about how well the Artist plays their instrument but how well the Artist will succeed in the music business. Talent and luck are both needed but neither make money. Smart Artists who recognize that a plan is needed are much more likely to succeed.

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Artist Development

Content, copyrights, image, management, funding, agreements, rights, trademarks, and preparing for Product Development.

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Product Development

Performing, recording, licensing, merchandising, publishing, making money.

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Primary Purpose

The primary purpose and focus of Undercurrents is to expose and promote the muses… especially in music.   We do this through education: for artists, music fansand music business professionals. The company offers networking opportunities while providing educational sessions and materials to musicians and entertainers who are hoping to increase the scope of their art.  Undercurrents is poised to become a global integrated entertainment experience by combining live interaction with web based education, networking, direct marketing and community building.  Our business model is fully aligned and synchronized with the interests of the developing musical artist whether songwriter or musician or both.

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About Us

Connecting Fans with Bands since 1989

The Undercurrents educational component provides a platform where aspiring musical artists can improve their knowledge and technique through monthly educational sessions and forums.  Each month the educational focus for artist improvement changes from songwriting to artist development to recording and performing.  There are 12 specific topics per year.  In addition, Undercurrents provides daily and weekly “Tips” via the web, social networks, print media, radio and cable.  These informative tips are organized to fit the monthly topic by including beginner ideas to seasoned pro suggestions.  The tips are available through blogs, podcasts, print ads, radio announcements, cable television and texting.

Persons interested in assisting the musical muses are eligible for membership into Undercurrents.  Lifetime membership includes voting rights, access to educational publications, monthly networking parties and a host of other benefits.  To join, please send a $10 donation.

Undercurrents, Inc.
P.O. Box 94040
Cleveland, Ohio 44101-6040 USA
music @ undercurrents.com

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Next Steps...

Get Registered. Set a course of action. Start planning. Follow-Thru. Go!

Music Business Tips