Artist Development

Artist and Product Development go hand-in-hand. They should work in combination and coordination with each other. When a balanced approach to developing music and business affairs are respected equally, a more realistic opportunity for achieving success with music is created.  Art is no less important than commerce for today’s developing musician.

This is the music business.  Many artists will face 2 types of development in their careers.  There’s Artist Development and there’s Product Development.

Artist Development is pre-release.  It’s the creating, the planning & the preparing.

Product Development is implementing and producing:  The making and the selling of music.

They go hand-in-hand. You cannot have one without the other.  The best way for an Artist to easily proceed through Product Development is for them to have all components of Artist Development completed.

Artist Development is just that – development of the Artist.

Artist Development is Pre-Release.  It’s the Creating, Planning & Preparing.


Artist Development Ingredients

  1. Content Creation
  2. Content Protection
  3. Lessons & Coaching
  4. Management
  5. Ego & Attitude
  6. Business Set-Up
  7. Image and Branding
  8. Legal Contracts & Agreements
  9. Finance & Funding
  10. Trademark
  11. Publishing Set -Up
  12. Performing Rights
  13. Gear, Instruments & Equipment
  14. Team & Collaborators
  15. Prepare to Perform
  16. Prepare to Record

After an Artist completes their Artist Development Plan, they now have a clear road ahead for their Product Development.


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