Artist and Product Development go hand-in-hand. They should work in combination and coordination with each other. When a balanced approach to developing music and business affairs are respected equally, a more realistic opportunity for achieving success with music is created. Art is no less important than commerce for today's developing musician.
This is the music business. Many artists will face 2 types of development in their careers. There’s Artist Development and there’s Product Development.
Artist Development is pre-release. It’s the creating, the planning & the preparing.
Product Development is implementing and producing: The making and the selling of music.
They go hand-in-hand. You cannot have one without the other. The best way for an Artist to easily proceed through Product Development is for them to have all components of Artist Development completed.
Artist Development is just that – development of the Artist.
Artist Development is Pre-Release. It’s the Creating, Planning & Preparing
- Content Creation
- Content Protection
- Lessons & Coaching
- Ego & Attitude
- Business Set-Up
- Image and Branding
- Legal Contracts & Agreements
- Finance & Funding
- Performing Rights
- Team & Collaborators
- Prepare to Perform
- Prepare to Record
After an Artist completes their Artist Development Plan, they now have a clear road ahead for their Product Development.