by John Latimer

In the performing arts, an Artist who participates in front of an audience is called a performer. Examples may include musicians, singers, actors, comedians, dancers, magicians, and circus artists. The performers in the performing arts are usually supported by workers in related fields, such as songwriting, stagecraft and choreography.

Some performers act, sing, play an instrument or dance, and some do multiple performances at the same time. Many times, performers will adapt their appearance with costumes and stage makeup. Others may effectively use the technology of stage lighting and/or sound.

In the music industry, most performers begin their careers singing or playing an instrument in a school orchestra or band. Often, as they mature, they explore the possibility of performing other instruments. In the pop music field, many musicians find the guitar or piano as a good songwriting tool. Some of these musically minded people, learn to read music and some use chord charts while others play without any notation.

After a person has built confidence in their chosen form of performance, they may attempt to stray from the art as being a hobby and focus on their art as a career. This changes the whole score for a want-to-be performer. The idea of making money brings the issue of business into play. When a person wants to go into the business of art, music and/or live performances, they must now realize they have to keep up their chops as well as focus on business success.

As a part of Product Development for an Artist, performance is just one income source. The goal for Artists in the music business is to maximize income from all potential income sources. In addition to performances, Artist may also want to focus on recording, licensing, merchandising, teaching, etc.

But first…. What is the plan? Now that the Artist has updated their Artist Development Plan, they may begin looking at their Product Development Plan as described in their Artist Business Plan.