by John Latimer
Preparing an artist’s promo ammo was established in the pre-promotion section of the Product Development Plan. What has or has not been accomplished in the areas of Artist Development and Product Development will make or break the chances of success with the artist’s music. The artist and the artist’s record label will promote and publicize the music and artist to maximize the prospect of sales and ultimately, income. Promotion should involve offline as well as online exposure for the artist and the artist’s music.